Brand GEO Report
How do consumer AI platforms see your brand
versus your competitors?
Generative Engine Optimization (GEO) is SEO for the generative-AI surface: ChatGPT, Claude, Perplexity, Gemini, and Grok. Increasingly the first reader of your category, and most brands have no idea what those models say back.
The Calafai Brand GEO Report runs the queries your buyers actually run, scores the results, and hands you a Calafai-branded PDF, hand-reviewed by our team before it lands in your inbox.
Guaranteed within five business days, usually delivered within two.
Pricing
Four tiers. Start with a single sample.
The sample report is a fixed-scope first read. The ongoing tiers are service-as-software cadence: the report and the iteration loop, on a schedule. Most senior-director-level buyers settle into the standing-instrument tier after the first sample.
Prices fixed per currency. The amount you see is the amount Stripe invoices. No FX drift between quote and bill. Reviewed quarterly.
Sample
First read of the AI traffic landscape for your brand. Hand-reviewed before delivery.
- 1 brand · 65 buyer-intent prompts × 7 AI systems
- Dual-mode methodology (training-data + live search)
- Calafai-branded PDF, 5 business days (usually 2)
- 30-minute walkthrough call offered after delivery
Quarterly
One full report every quarter, matched to how operating teams plan.
- 1 brand · one full report per quarter
- Quarter-over-quarter delta narrative (from cycle 2)
- Operator-reviewed before delivery
- Priority email · 24-hour response SLA for scope tweaks
Monthly
The standing-instrument tier: monthly cadence with principal review.
- 1–2 brands · monthly full report
- 30-minute monthly strategy call with a Calafai principal
- Principal reviewers on every report before delivery
- Custom scope tweaks (geo focus, persona overlay, sub-brand cells)
- Priority email · 24-hour response SLA
Portfolio Monthly
For PE/VC operators and multi-brand consumer companies.
- 3–5 brands or sub-categories under one parent
- Monthly full report per brand, hand-reviewed by Calafai's principal team
- On-demand mid-cycle re-runs (up to 2 per month per brand)
- Monthly readout call with the Calafai team on every cycle
- Custom dashboards aggregating across brands
- Priority email · 24-hour response SLA
What a Brand GEO Report contains.
Brand visibility, ranked by platform
How often your brand appears, and in what position, across the consumer AI platforms your buyers use most.
Competitor comparison
Side-by-side: who the platforms recommend in your category, with reasoning attached. Often surprising.
Sentiment and positioning map
What language the platforms reach for when describing you, and what gap that opens to your competitors.
Category vulnerability matrix
The queries where you are at most risk of being missed, replaced, or recommended against.
Remediation strategy
Specific, prioritised recommendations. What to do this week. What to do this quarter. What to leave alone.
Executive brief
Two-page summary written for the senior leader who needs to make the call, not for the practitioner running the optimisation.
A redacted sample report is being prepared and will be linked from this page. In the meantime, if you would like to see what a finished Calafai engagement looks like, the homepage carries a real deliverable showcase.
How it works
Five steps. A real Calafai Strategist runs it with our platform. Hand-reviewed before delivery.
You give us context
Tell us your company, market, geography, competitors, and the strategic call you are trying to make. The form takes about five minutes.
We invoice and confirm
Calafai sends you a Stripe invoice for the Brand GEO Report tier you indicated. Once it is paid, the engagement begins.
A Calafai Strategist runs the engagement
A real person on the Calafai team researches your company, industry, and goals from what you submitted, then works with the Calafai platform to design and run the queries your buyers actually run across ChatGPT, Claude, Perplexity, Gemini, and Grok. Every claim is sourced. Every conclusion is challenged.
We hand-review before delivery
The report is reviewed by a real Calafai Strategist before delivery. We do not ship work we would not put our name on.
You receive the report
A Calafai-branded PDF lands in your inbox with a 30-minute walkthrough call slot offered. Guaranteed within five business days; usually delivered within two.
Compare tiers
What's in each tier.
Sample is a fixed-scope first read; the ongoing tiers add cadence, principal review, and breadth. The rows below show only where tiers differ. Universal capabilities (Calafai-branded PDF, the 65-prompt × 7-system sweep, dual-mode methodology) sit in the section above and don't earn a row of their own.
| What's included | Sample | Quarterly | MonthlyMost popular | Portfolio Monthly |
|---|---|---|---|---|
| Cadence & coverage | ||||
| Delivery cadence | One-off | Every 3 months | Monthly | Monthly per brand |
| Brands covered | 1 | 1 | 1–2 | 3–5 |
| Period-over-period delta narrative | No | Quarter-over-quarter (from cycle 2) | Month-over-month | Month-over-month per brand |
| Review depth | ||||
| Who reviews each report | Operator | Operator | Principal | Principal |
| Strategy call with a Calafai principal | No | No | 30 min / month | 60 min / month |
| Annual strategic offsite | No | No | No | Half-day deep-dive |
| Flexibility | ||||
| On-demand mid-cycle re-runs | No | No | 1 / quarter included | Up to 2 / month per brand |
| Custom scope tweaks | No | Via priority email | Included (geo focus, persona overlay, sub-brand cells) | Included |
| Custom dashboards across brands | No | No | No | |
| Support | ||||
| Priority email · 24-hour response SLA | No | |||
| 30-min walkthrough call after delivery | No | No | No | |
| Lead time | ||||
| First report SLA | 5 business days (usually 2) | 5 business days (usually 2) | 5 business days (usually 2) | 5 business days (usually 2) |
| Pick a tier | Choose Sample | Choose Quarterly | Choose Monthly | Choose Portfolio |
How Calafai differs
We don't just measure. We make sense of it.
Every other vendor in the GEO / AEO category sells a live dashboard of numbers. Calafai takes those numbers, your company context, and your strategic positioning into our strategy team, then ships back a synthesised report with action plans tied to your specific goals. The Brand GEO Report is the start of the conversation, not the end of it.
| Capability | Calafai | Profound | Peec AI | Otterly |
|---|---|---|---|---|
| Format | Hand-reviewed report | Live dashboard | Live dashboard | Live dashboard |
| Strategic synthesis | Calafai strategy team turns the data into an action plan tied to your goals | Self-serve interpretation | Self-serve interpretation | Self-serve interpretation |
| Review depth | Every claim and citation reviewed by a senior strategist | Automated | Automated | Automated |
| EU / GDPR-native | Yes. Calafai B.V., Netherlands | No (US) | Yes (Berlin) | No (US) |
| Price floor | €500 one-off (Sample tier) | $99 / mo (1 platform) | €89 / mo (Starter) | $29 / mo |
Comparison drawn from publicly disclosed pricing and positioning as of May 2026. Profound, Peec AI, and Otterly update their offerings frequently; verify on the vendor sites before committing. Calafai stays in the conversation after delivery to help you put the findings to work.
EU AI Act limited-risk
Article 50 transparency on every output we produce.
Tenant-isolated
Row-Level Security at the database. Your context never touches another customer's space.
GDPR · SOC 2 infrastructure
Calafai B.V., Netherlands-incorporated. We do not train on your data, ever.
Set the context
Tell us about your company.
Five minutes of inputs gets us everything we need to start. Once you submit, Calafai will follow up with a Stripe invoice for the report tier you indicated. Engagement begins on payment; guaranteed within five business days, usually delivered within two.
Need broader strategic work after this?
The Brand GEO Report is one of the things the Calafai team can do for you. The full platform runs strategy, go-to-market, financial scenario, brand and product engagements with the same evidence-grading and human review.