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Products and pricing

The big strategy firms start at six figures.

Not anymore. Everything Calafai sells, on one page. Two ways to buy: Calafai does it for you, with fixed scope and fixed price, or you run it yourself on the platform. Either way, every deliverable is sourced, challenged, and graded.

Prices in EUR (primary) and USD, and exclude VAT. Enterprise is annual by contract.

Calafai does it for you

Done-for-you: fixed scope, fixed price.

The Calafai team runs the engagement and hands you the finished work. Separate from the platform plans below: buy what matches the decision in front of you, or layer one on top.

Brand GEO Report

From €500

How AI platforms present your brand, and the action plan to close the gap.

Fixed-scope report across ChatGPT, Claude, Perplexity, Gemini, Grok, and Mistral. Reviewed by a senior brand strategist before it leaves, guaranteed within five business days.

  • Sample: €500, one-off first read
  • Quarterly: €1,500 per three-month cycle
  • Monthly: €2,500 per month, with a monthly strategy call
  • Portfolio Monthly: €4,500 per month, three to five brands, built for PE/VC portfolios

Fixed per currency; local prices on the report page.

See the Brand GEO Report

Calafai Brand Standing

$14,490

Buying advice moved to AI. Your brand measurement did not.

Calafai Brand Standing scores how AI perceives your brand, on the measures brand strategy already runs on, against the positioning you built, with the evidence attached to every score.

  • The report: $14,490
  • Then the program: $8,694 per quarter for one brand

Strategy first, then the fixes: most brands need Brand Standing and the Brand GEO Report, in that order.

See your brand equity in AI

4-Workshop Strategic Engagement

€25,000 + license

One board-level decision, made properly. Founder-led.

Four workshops (Download, Analysis, Action Plan, Reflection) with Calafai's own people behind every deliverable, and a Calafai license you keep after the engagement closes. Customized engagements available on request.

See the engagement

All three are Calafai-led services. See all done-for-you services

Do it yourself

Run it yourself: start free, scale when it earns it.

Self-serve access to the Calafai platform. Start with 200 free credits. Buy credit packs as you go, or pick a monthly plan when the work is recurring. All plans include source verification, independent review, and quality scoring on every deliverable.

Switch to annual: 1 month free on Analyst and Studio

Explorer

Try it. No commitment, no card.

€0

200 free credits at signup

Buy credit packs anytime

  • Your 200 credits cover a typical Thinking Partner conversation and a runnable project brief
  • Focused and Working project sizes (Comprehensive, the board-ready size, needs a credit pack)
  • Buy credit packs anytime. No card on file required to start
Start free

Analyst

For fractional executives and solo consultants.

€179/month

$207/month

excl. VAT

45,000 credits / month · about two to four projects

Overage €3.00 / $3.47 per 1,000 credits

Your allowance refreshes every month, and unused credits from that month do not carry over. Credit packs you buy on top never expire.

  • Comprehensive projects, the board-ready size, plus independent challenge-team review
  • Financial assumption extraction (2 / month)
  • Solo seat, built for one expert operator
Start with Analyst
Most popular

Studio

For boutique firms and small teams.

€449/month

$519/month

excl. VAT

130,000 credits / month · about five to ten projects

Overage €2.40 / $2.78 per 1,000 credits

Your allowance refreshes every month, and unused credits from that month do not carry over. Credit packs you buy on top never expire.

  • Quotas removed; up to 3 concurrent runs
  • Team of 5, co-branded client portal
  • Custom agents + Bring Your Own LLM Keys
Start with Studio

Enterprise

For large teams, global organizations, and procurement-driven buyers.

Custom

Pooled annual credits, sized to use

Negotiated overage rate

  • SSO and EU residency on request, bespoke DPA
  • White-label client portal + REST API
  • Founder-led training + advisory retainer
Contact sales

Every plan includes

Calafai's Thinking Partner conversations, quality scoring on every deliverable, source verification on every claim, on-demand credit packs, and email support.

Compare plans

Every feature, side by side.

The rows below only show where the plans differ. Universal capabilities are summarized in the callout above the table.

FeatureExplorerAnalystStudioMost popularEnterprise
Usage
Monthly credits200 (one-time)45,000130,000Pooled annual, sized to use
Overage rateNo€3.00 / 1,000€2.40 / 1,000Negotiated
Quality controls
Independent challenge-team reviewNo
Financial assumption extractionNo2 / monthUnlimitedUnlimited
Highest-tier analysis modelsNoNoNo
Team & collaboration
Seats115Negotiated
Concurrent runs113Unlimited
Shared workspace + version comparisonNoNo
Client portalNoNoCo-brandedWhite-label, negotiable
Customization
Custom agentsNoNoUp to 10Custom
Bring Your Own LLM Keys (BYOK)NoNo
White-label outputsNoNoNo
REST API & webhooksNoNoNo
Security & compliance
Single sign-on (SSO / SAML)NoNoNoYes, on request
EU data residencyNoNoNoYes, let's talk
Bespoke Data Processing AgreementNoNoNo
Support
Priority supportNoNo
Founder-led trainingNoNoNoOne-time
Advisory retainerNoNoNo3 hrs / month
Named account team + SLANoNoNo
Pick a planStart freeStart with AnalystStart with StudioContact sales

The honest comparison.

Not cheaper for its own sake. More team, more rigor, and the judgment stays yours.

Instead of a brand-name strategy firm

The old way

A brand-name strategy firm

$231,840–2,318,400 · 2–6 months

A staffed team, billed by the week, and the answer leaves when they do.

With Calafai

Calafai 4-Workshop Strategic Engagement

$28,980 + license · Workshops on your schedule

Founder-led, the same senior rigor at a fraction of the cost, and the judgment stays in-house.

Instead of a solo strategy consultant

The old way

One senior strategy consultant

$11,592–28,980 · 2–12 weeks

One person, one perspective, weeks to find and book. No second set of eyes.

With Calafai

The Calafai platform

From $0 (200 free credits) · Hours, not weeks

A full senior team you direct yourself. Sourced, challenged, and graded before you see it.

DIY with a general AI chatbot is $20/month + your time, plus days of prompting to sort the useful answers from the confident-sounding ones. Chat-plan prices are the vendors' published US rates, converted at the ECB reference rate.

Subscription and credit-pack prices show in EUR (primary, the billing currency) and USD (fixed reference prices, not live conversions). The cost-comparison table converts to your local currency for rough equivalence. The conversion uses the ECB reference rate of September 11, 2026 (€1 = $1.1592). Billing is in EUR; checkout totals reflect your card's conversion. Prices exclude VAT; the tax applied is calculated from your billing location at checkout, and EU businesses can enter a VAT ID for reverse charge.

What people ask before they start.

What exactly do I get?

Structured, professionally formatted deliverables: market analysis, competitive landscape, financial projections, go-to-market plans, executive summaries. Each deliverable is quality-scored, source-verified, and challenged before delivery. You download or share them directly.

How can it cost so much less than a consulting firm?

Because you are not paying for hours. A firm bills senior time, and most of the fee is people, overhead, and weeks on the clock. Calafai productized the method: the analytical heavy lifting runs on software, and the rigor is built into the process itself, with sourcing, adversarial review, independent grading, and rework when quality dips. You bring the judgment and steer the work. Senior-team method, software economics.

How long does a project take?

Your initial draft is typically delivered in under an hour. From there, you review, add your context, and steer each iteration. That's where the real value happens. You can watch progress in real time or come back when it's done.

What are credits?

Credits are what you spend to use Calafai. A Thinking Partner turn uses about 50 credits; a typical conversation runs 50 to 300. A complete project, initial run, refinement passes, and executive summary, typically uses 12,000 to 24,000 credits depending on scope. Every account starts with 200 free credits, and credit packs start at €9.98.

What happens if I go over my plan's credits?

Each plan includes a monthly credit allowance. If you go over, you're charged a per-1,000-credit overage rate that's lower than buying credit packs (€3.00–€2.40 per 1,000 credits depending on your tier). Your billing page shows your credit balance and any credits used beyond your allowance. We tell you when your balance drops below what a full project typically needs, when you go past your monthly credits, and when your next project cannot start.

Do unused monthly credits roll over?

No. Each plan includes a monthly credit allowance. It refreshes every month, and whatever is left of it at that point does not carry into the next month. On an annual plan you are billed once a year and the allowance still refreshes monthly, so each month's allowance is used or lost in that month. Credit packs are different: you buy those separately, they never expire, and they are only used once your monthly allowance is gone. The same rule most subscription software runs on: Cursor, GitHub Copilot, Midjourney, Perplexity, Manus, and Synthesia publish it too, because a monthly allowance that could pile up without limit makes the capacity behind the product impossible to plan.

How far past my monthly credits can I go?

As far as you choose, up to a limit you set. On a monthly plan, projects keep running after your monthly credits are used, and the overage credits they use are billed on your next invoice as pay-per-run overage, at your plan's rate. Each account has an overage limit: the most overage credits one billing period can use before new projects stop. It starts at one month of credits and can go up to three times your monthly credits. Raise it, lower it, or set it to zero on your billing page; it resets when your next billing period starts. A project that is already running when you reach the limit finishes, and its overage credits are billed. Annual plans work the same way: their overage credits are billed monthly.

Can I cancel anytime?

Yes. Monthly plans cancel immediately at the end of the period. No contracts, no cancellation fees. All your projects and deliverables remain accessible.

Is my data private?

Your project data is isolated at the database level using PostgreSQL Row-Level Security. Even if our application code had a bug, your data couldn't be accessed by other users. We never use your data to train models, every LLM provider we work with is contractually prohibited from training on your inputs. Full details at /trust.

How is this different from ChatGPT or Claude?

AI chatbots give you a conversation. Calafai gives you a coordinated project: structured deliverables with quality scores, source verification, and independent review. You don't need to know what questions to ask, describe your situation in plain language and Calafai figures out the rest.

What if the output isn't good enough?

Every Calafai deliverable comes with quality scores that tell you exactly where it's strong and where it needs work. Targeted refinements cost a fraction of the initial run, and an independent review already challenges conclusions before delivery.

Do I need technical knowledge?

No. Describe your idea in plain language. Choose a starting point. Click start. That's it. No prompt engineering, no technical setup, no API keys.

Your next decision deserves a real plan.

Start free with 200 credits

200 free credits at signup. No card required.