Brand GEO Report
Your brand has a spokesperson you never hired.
Scores of real customer questions across six AI chatbots, each run twice, reviewed by a senior brand strategist.
Generative Engine Optimization (GEO) is SEO for the generative-AI surface: ChatGPT, Claude, Perplexity, Gemini, Grok, and Mistral. Increasingly the first reader of your category, and most brands have no idea what those models say back.
Somewhere right now, a customer is asking an AI chatbot about companies like yours, and the chatbot is answering. We ask six of them scores of real customer questions, twice each, and put what they said about you in an executive brief, reviewed by a senior brand strategist before it leaves, usually back within two business days. A 500 euro sample to start. Then you decide if it matters.
Guaranteed within five business days, usually delivered within two.
Pricing
Four tiers. Start with a single sample.
The sample is a fixed-scope first read. The ongoing tiers put the same report on a schedule, with wider scope as you move up. Start with the sample; add the cadence when the findings earn it. Any subscription, Quarterly and up, includes a walkthrough call of 30 minutes.
The numbers are real, not modeled: we run the real prompts against the real chatbots and record what they actually say. No synthetic estimates, no proxy panels. Receipts kept.
Prices are fixed per currency and exclude VAT. The net amount you see is the net amount Stripe invoices, with VAT added based on your location; EU businesses can enter a VAT ID for reverse charge. No FX drift between quote and bill. Reviewed quarterly.
Sample
The full method on one brand or product. Fixed scope, fixed price.
excl. VAT
- 1 brand · scores of real customer questions · models from the 6 largest AI providers (9 model surfaces)
- Two reads, never blended.
- Calafai-branded PDF, 5 business days (usually 2)
- A 30-minute walkthrough call after delivery. Reply to your delivery email to book it.
Quarterly
One full report every quarter, matched to how operating teams plan.
excl. VAT
- 1 brand · one full report per quarter
- Quarter-over-quarter delta narrative (from cycle 2)
- Reviewed by a senior brand strategist before it leaves
- Priority email · 24-hour response SLA for scope tweaks
Monthly
Monthly cadence for brands treating AI answers as a standing channel.
excl. VAT
- 1–2 brands · monthly full report
- 30-minute monthly strategy call with Calafai
- Reviewed by a senior brand strategist before it leaves
- Custom scope tweaks (geo focus, persona overlay, sub-brand cells)
- Priority email · 24-hour response SLA
Portfolio Monthly
For PE/VC operators and multi-brand consumer companies.
excl. VAT
- 3–5 brands or sub-categories under one parent
- Monthly full report per brand, reviewed by a senior brand strategist before it leaves
- On-demand mid-cycle re-runs (up to 2 per month per brand)
- Monthly readout call with the Calafai team on every cycle
- Custom dashboards aggregating across brands
- Priority email · 24-hour response SLA
What a Brand GEO Report contains.
We run scores of real customer questions, the ones people in your category actually type, across the AI chatbots your customers use: ChatGPT, Claude, and Gemini on both their free and paid tiers, plus Grok, and the single modes available in Perplexity and Mistral. Every report names exactly which chatbots ran for your brand.
Each question runs twice. Once with no search, to measure what the chatbots absorbed about you in training. Once with live search, to measure what they find when they look. The two are reported separately. A gap in what they already know about you is a reputation problem. A gap in what they find when they search is a content problem. They do not share a fix, and the plan works the second kind first, because it is the kind you can change this quarter.
Brand visibility, ranked by platform
How often your brand appears, and in what position, across the consumer AI platforms your customers use most.
Competitor comparison
Side-by-side: who the platforms recommend in your category, with reasoning attached. Often surprising.
Brand signal analysis
Which signals and data sources the platforms draw on when they present your brand, and what gap that opens to your competitors.
Vulnerability and blind spot assessment
The queries where you are at most risk of being missed, replaced, or recommended against.
Remediation strategy
Specific, prioritized recommendations. What to do this week. What to do this quarter. What to leave alone.
Executive brief
A summary written for the senior leader who needs to make the call, not for the practitioner running the optimization.
A redacted sample report is being prepared and will be linked from this page. In the meantime, if you would like to see what a finished Calafai engagement looks like, read a real engagement end to end on the Examples page.
How it works
Five steps, run by a senior brand strategist.
You give us context
Tell us your company, market, geography, competitors, and the strategic call you are trying to make. The form takes about five minutes.
We invoice and confirm
Calafai sends you a Stripe invoice for the Brand GEO Report tier you indicated. Once it is paid, the engagement begins.
A senior brand strategist runs the engagement
A real person on the Calafai team researches your company, industry, and goals from what you submitted, then works with the Calafai platform to design and run the questions your customers actually ask across ChatGPT, Claude, Perplexity, Gemini, Grok, and Mistral. Every claim is sourced. Every conclusion is challenged.
A senior brand strategist reviews it before it leaves
The report is reviewed by a senior brand strategist before it leaves. We do not ship work we would not put our name on.
You receive the report
A Calafai-branded PDF lands in your inbox. Reply to that email to book your 30-minute walkthrough call. Guaranteed within five business days; usually delivered within two.
Compare tiers
What's in each tier.
Sample is a fixed-scope first read; the ongoing tiers add cadence and breadth. The rows below focus on where tiers differ. Universal capabilities (Calafai-branded PDF, the sweep of real customer questions across models from the 6 largest AI providers and 9 model surfaces, two reads never blended) sit in the section above and don't earn a row of their own.
| What's included | Sample | Quarterly | MonthlyStrategy call every month | Portfolio Monthly |
|---|---|---|---|---|
| Cadence & coverage | ||||
| Delivery cadence | One-off | Every 3 months | Monthly | Monthly per brand |
| Brands covered | 1 | 1 | 1–2 | 3–5 |
| Period-over-period delta narrative | No | Quarter-over-quarter (from cycle 2) | Month-over-month | Month-over-month per brand |
| Review depth | ||||
| Who reviews each report | A senior brand strategist | A senior brand strategist | A senior brand strategist | A senior brand strategist |
| Strategy call with Calafai | No | No | 30 min / month | 60 min / month |
| Annual strategic offsite | No | No | No | Half-day deep-dive |
| Flexibility | ||||
| On-demand mid-cycle re-runs | No | No | 1 / quarter included | Up to 2 / month per brand |
| Custom scope tweaks | No | Via priority email | Included (geo focus, persona overlay, sub-brand cells) | Included |
| Custom dashboards across brands | No | No | No | |
| Support | ||||
| Priority email · 24-hour response SLA | No | |||
| 30-minute walkthrough call | After delivery, booked by replying to your delivery email | Included | Included | Included |
| Lead time | ||||
| First report SLA | 5 business days (usually 2) | 5 business days (usually 2) | 5 business days (usually 2) | 5 business days (usually 2) |
| Pick a tier | Choose Sample | Choose Quarterly | Choose Monthly | Choose Portfolio |
How Calafai differs
Most tools tell you where you stand. Calafai hands you the action plan.
The GEO tools you will meet first sell a live dashboard of numbers. Calafai takes those numbers, your company context, and your strategic positioning into our strategy team, then ships back a synthesized report with action plans tied to your specific goals. The Brand GEO Report is the start of the conversation, not the end of it.
| Capability | Calafai | Profound | Peec AI | Otterly |
|---|---|---|---|---|
| Format | A report with a plan, reviewed by a senior brand strategist | Live dashboard | Live dashboard | Live dashboard |
| Strategic synthesis | Calafai strategy team turns the data into an action plan tied to your goals | Self-serve interpretation | Self-serve interpretation | Self-serve interpretation |
| Review depth | Every claim and citation reviewed by a senior brand strategist | Automated | Automated | Automated |
| EU / GDPR-native | Yes. Calafai B.V., Netherlands | No (US) | Yes (Berlin) | No (US) |
| Price floor | €500 one-off (Sample tier) | $99 / mo (1 platform) | €89 / mo (Starter) | $29 / mo |
Comparison drawn from publicly disclosed pricing and positioning as of May 2026. Profound, Peec AI, and Otterly update their offerings frequently; verify on the vendor sites before committing. Calafai stays in the conversation after delivery to help you put the findings to work.
EU AI Act limited-risk
EU AI Act Article 50 transparency on every output we produce.
Tenant-isolated
Row-Level Security at the database. Your context never touches another customer's space.
GDPR · SOC 2 infrastructure
Calafai B.V., Netherlands-incorporated. We do not train on your data, ever.
Set the context
Tell us about your company.
Five minutes of inputs gets us everything we need to start. Once you submit, Calafai will follow up with a Stripe invoice for the report tier you indicated. Engagement begins on payment; guaranteed within five business days, usually delivered within two.
Need broader strategic work after this?
The Brand GEO Report is one of the things the Calafai team can do for you. The full platform runs strategy, go-to-market, financial scenario, brand and product engagements with the same evidence-grading and human review.
If the question is what your brand should stand for in this channel, that is Calafai Brand Standing, and the two are built to run together.
Considering this across your whole organization? For portfolio and enterprise rollouts, talk to our team. See everything Calafai sells, on one page.
You get your narrative back, and a plan to keep it.