Brand strategy for a generative world
Reclaim your brand narrative from AI.
Your customers ask AI about your brand. Calafai measures the answer.
We do not train on your data. Ever. Contractual no-training terms with every model provider. Trust & Security
Calafai Brand Standing
Amsterdam Tigers
Ice hockey, Amsterdam
| Model memory | Live search | |
|---|---|---|
| Named without being asked | 19.5% | 18.8% |
| The category leader, AFC Ajax, in the same answers: 23.0% and 21.5%. | ||
| Named for a family weekend | 2 of 64 | 2 of 64 |
| Described negatively | 0 of 50 | 0 of 48 |
| Counted in the answers where the club appears. | ||
| Named first | 7.0% | 7.8% |
One sweep, 52 prompts in two languages, 832 answers. 2026-09-02.
Where to start?
Two reports, two different jobs.
Both read the same new audience: the AI your customers ask about your brand.
Calafai Brand Standing
What AI should say about your brand.
For the chief marketing officer and the brand team: how AI thinks about your brand, how it presents you to your customers, and how far that has drifted from the positioning you built.
€12,500 · the report, delivered in one to two weeks
See your brand equity in AIBrand GEO Report
What AI says about your brand today.
For the brand and product leads who run it day to day: where AI still tells a different story, question by question, and how to steer and correct it.
From €500 · a first read within 5 business days
See the Brand GEO ReportStrategy first, then the fixes: most brands need both, in that order.
Calafai delivers in weeks, not quarters, because the strategy work runs on software Calafai built and uses itself.
What is Calafai, to me?
You bring the decision. Calafai brings back the work.
The same software Calafai runs the reports on: bring the question in plain language, and get back a graded action plan you can check line by line. One question became a 5,800-word memo with 47 sources shown, in about three hours.
- Overall grade
- 8.6 / 10 · Strong
- Status
- Looks ready to share
- Flagged for your judgment
- Market sizing, 7 / 10: two claims rest on a single source.
How is this different?
Most AI answers questions. Your problem is a project.
What a chat subscription does well, what a big firm does well, and where Calafai sits.
Instead of prompt after prompt in a chat thread
A pro chat subscription
Pro plans run about $20 a month; the top tiers run $100 to $200.
Brilliant at questions. But a defensible plan costs days of prompting: you orchestrate the research, you verify every claim and source, you make sure the numbers still match. And the longer the chat runs, the more it forgets, losing track of the work it already gave you and the sources it used.
The answers come fast. The verification stays yours.
Calafai
The work arrives checked, graded, and yours.
Free to start · no card
Calafai runs the question as a project: researched in parallel, challenge-team review built in, every claim graded, back in an afternoon. You direct every round.
Instead of a six-figure engagement
A brand-name strategy firm
From $231,840, on a two-to-six-month clock.
Serious teams and real rigor. Also a budget fight before anyone starts, weeks of onboarding, and a deck that stops updating the day the engagement ends.
The work is strong. The clock and the invoice are the price.
Calafai
The first stop, not the last resort.
Free to start · no card
Consulting-firm answers in an afternoon, and the work updates when the world moves instead of aging in a deck you rehire to refresh.
The only AI that tells you what not to trust.
Other tools hand you output to check yourself. Calafai hands you the plan, weak spots marked.
For quick questions, keep the chat subscription. Calafai is for the decisions you cannot afford to get wrong.
Chat-plan prices are the vendors' published US rates, converted at the current ECB reference rate.
What goes away?
You stop guessing and hoping.
Every deliverable arrives graded, weak spots marked, sources verified.
You stop carrying it alone.
Frame the question, approve the plan, and steer until the work is yours.
Ways in
Measure your brand in AI, have the work run for you, or drive the platform yourself.
The two brand reports, a founder-led engagement, or a platform you run yourself. Same team, same standard, your choice of seat.
Want to see it on your brand first?
Brand measurement in AI
Your brand has a spokesperson you never hired: AI. Measure what it tells your customers about you, then fix where it still tells a different story, question by question.
What AI should say about your brand: Calafai Brand Standing; where AI still tells a different story, question by question, and how to fix it: the Brand GEO Report; most brands need both, in that order.
From €500 · a first read within 5 business days
See what AI says about your brandWant it run for you?
4-Workshop Strategic Engagement
Founder-led. One board-level decision made properly, and you keep the platform and everything it learned when the engagement ends.
€25,000 + platform license
See the engagementWant to drive it yourself?
The platform
Secure business planning at the speed of your questions
Run your own strategy projects with a senior AI team you direct: ask, steer every round, and keep every version.
Explore free · 200 credits · no card
Start free with 200 creditsWant to think it through first?
Shape the problem with a Thinking Partner conversation before you commit to anything.
Platform pricing
Start free. Scale when it earns it.
Explore with 200 free credits. Move up when the work does.
Explorer
Free
200 credits to start, no card
Kick the tires on a real question. Pay as you go only if you keep going.
Analyst
€179/mo
45,000 credits every month · about two to four projects
For one operator running serious questions on a steady cadence.
Most popular
Studio
€449/mo
130,000 credits every month · about five to ten projects
For teams that put Calafai in the middle of how they decide.
Common questions
What people ask before they start.
- How is Calafai different from a chatbot?
- A chatbot answers questions. Calafai runs projects. It starts by working with you to define what is actually needed, and when you are happy with the project brief, it runs the engagement, usually 75 minutes to 3 hours end to end. You choose how involved to be: stay in the loop on every decision as the work runs, or let Calafai run it and hand you the report at the end. Either way the result is yours to iterate on: annotate it, add your steering, and re-run with Calafai's suggestions until you can defend every line.
- How is this different from hiring a brand-name strategy firm?
- Think of Calafai as your first stop. It puts the work in your control, on your timeline, at a fraction of the cost. If a full consulting engagement turns out to be the right call, you arrive with the strategic framing already done and very little spent getting it. Calafai is built to work alongside good consultants, not in place of them. And if the structured analysis, research, framing, and tools you get here are what you actually needed, without the months of delay and the six-figure invoice, you are the one who looks like the hero.
- Is Calafai a chatbot or a wrapper?
- Neither. Calafai is agents as a product: a proprietary roster of agents, purpose-built for business strategy work, run through a custom process and methodology created for exactly that. You are not getting off-the-shelf agents, and you are not getting a pre-packaged, template-driven answering machine. It is a structured process that reasons with you, on your project and your company specifically, with the work routed so that no single AI provider runs your engagement end to end, inside a workspace you control. The power stays with you, while the tooling does the heavy lifting.
- How do you say Calafai?
- Calafai, said cah-lah-fye, not Clarifai. Different company, different category.
Take it into the room. Stand behind it.
When the room asks how you got here, you can show your work: what Calafai checked, where you steered it, and why the call is yours.
Find out what AI already tells your customers.
Start with the measurement, or drive the platform yourself and run the first question tonight.
200 free credits at signup. No card required.