Essays from the team building Calafai, the AI strategy platform that delivers consulting-firm answers in an afternoon.
Your customer now decides what to buy inside a chat with an AI assistant, before any click reaches your site, and your analytics has no row for that conversation. Some of the tools sold to reveal it never ask the assistants. You could simply ask them what they say.
Your customers now ask AI assistants what to think of you, and they answer from an opinion nobody has measured. It is the only audience in brand measurement that will tell you exactly what it thinks, if anyone asks it properly.
A new strategy takes about seventeen months to reach the people who do the work. The board starts asking at six. Here is the other picture: a global company that pivots in less than two.
Cory Doctorow named the way platforms decay. The next stage isn’t a marketplace or a feed. It’s your judgment. And the way it gets stolen is speed, not lock-in.
I watched a Fortune 100 company run the same failed reorg twice in sixteen months. The consulting firm mapped job codes on a spreadsheet. They never sat with the people doing the work.
AI output sounds equally confident whether it’s backed by three verified sources or entirely fabricated. For emails, who cares. For strategy, that’s a problem.
I tried to build a pricing strategy in ChatGPT last year. Not as an experiment. I actually needed one. By the tenth prompt I was managing the AI more than it was helping me.
The dominant narrative about AI is a replacement story. It’s the wrong story. The real one is about what happens when you put on the suit.
Start with the measurement, or drive the platform yourself and run the first question tonight.
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