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Perspectives.

How we see strategy, AI, and the work that actually matters.

Opinion

Enshittification Comes for Your Judgment Next

·5 min read

Cory Doctorow named the way platforms decay. The next stage isn’t a marketplace or a feed. It’s your judgment. And the way it gets stolen is speed, not lock-in.

Opinion

The Workshop Is Over

·5 min read

I watched a Fortune 100 company run the same failed reorg twice in sixteen months. The consulting firm mapped job codes on a spreadsheet. They never sat with the people doing the work.

Insights

Why Your Strategy Deserves a Second Opinion

·4 min read

AI output sounds equally confident whether it’s backed by three verified sources or entirely fabricated. For emails, who cares. For strategy, that’s a problem.

Insights

Built for Questions. Your Work Requires Projects.

·5 min read

I tried to build a pricing strategy in ChatGPT last year. Not as an experiment. I actually needed one. By the tenth prompt I was managing the AI more than it was helping me.

Opinion

The Superhero Problem

·5 min read

The dominant narrative about AI is a replacement story. It’s the wrong story. The real one is about what happens when you put on the suit.